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BSD Group

The Weave · III

Whiteboard

Creative, advertising, content and experiences.

The Group's strategic creative and advertising company. Whiteboard develops data-informed ideas, campaigns and experiences that connect brands with modern audiences.

Role in the weave

Creates the identity, campaign and content system.

Core capabilities

  • Creative strategy
  • Advertising and campaign design
  • Visual communication
  • Digital and social content
  • Production
  • Brand activation
  • Experiential marketing
  • Content systems

Selected proof

Energy

Changamsha Engine campaign

A campaign platform built around informed maintenance and engine efficiency.

Public portfolio reference · awaiting client validation · Illustrative artwork

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One engagement

Many threads, one cloth.

  1. BSD Ltd researches the market and develops the business and brand strategy.
  2. Avid PR develops the corporate communication, media and reputation plan.
  3. Whiteboard creates the identity, campaign and content system.
  4. The proposed Digital & Technology Studio would develop the website, portal, campaign dashboard or chatbot.
  5. BrandQuad trains leadership, marketing teams, frontline staff and brand ambassadors.
  6. BSD's measurement team tracks performance and converts results into executive insight.

Proposed · pending BSD confirmation

Where Whiteboard is heading.

  • Digital product design
  • Motion and interactive content
  • Creator and influencer collaboration
  • Immersive brand experiences
  • AI-assisted creative production
  • Content studios for retained clients