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BSD Group

The Weave · IV

BrandQuad

Leadership, knowledge and capability development.

The Group's learning and talent-development consultancy. BrandQuad Africa helps leaders and teams see how brand, communication, customer experience, culture and performance connect.

Role in the weave

Trains leadership, marketing teams, frontline staff and brand ambassadors.

Core capabilities

  • Executive education
  • Brand-management training
  • Digital-marketing training
  • Communication and media training
  • Customer-experience programmes
  • Leadership development
  • Internal brand engagement
  • Customized organizational academies

Selected proof

Financial services · 2020

KCB digital marketing capability programme

Training delivered, with stronger awareness of digital planning and online return on investment.

Public portfolio reference · awaiting client validation · Illustrative artwork

BSD demonstrated strong knowledge of the regional media landscape, strengthening media engagement skills and supporting greater executive visibility.

KCB Foundation
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One engagement

Many threads, one cloth.

  1. BSD Ltd researches the market and develops the business and brand strategy.
  2. Avid PR develops the corporate communication, media and reputation plan.
  3. Whiteboard creates the identity, campaign and content system.
  4. The proposed Digital & Technology Studio would develop the website, portal, campaign dashboard or chatbot.
  5. BrandQuad trains leadership, marketing teams, frontline staff and brand ambassadors.
  6. BSD's measurement team tracks performance and converts results into executive insight.

Proposed · pending BSD confirmation

Where BrandQuad is heading.

  • Digital academies
  • Modular certifications
  • Executive short courses
  • Corporate learning subscriptions
  • Virtual masterclasses
  • BSD professional certification pathways