Women as consumers
Women influence household, personal, professional and community purchasing decisions.
Flagship intelligence platform
Top 100 Most Loved Brands by Women | BSD Group
The Top 100 Most Loved Brands by Women initiative provides insight into women consumers, emotional brand connection, trust, relevance and market influence.
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About the initiative
Understanding women as consumers, decision-makers and market influencers is a growth strategy.
The Top 100 Most Loved Brands by Women is BSD's flagship intellectual-property platform — annual rankings, brand-love diagnostics, sector studies, executive reports, forums and recognition programmes built on distinctive women-market intelligence, developed with research partners including Ipsos in Kenya.
Why it matters
Women shape markets
Women as market shapers
Women shape conversations, expectations, brand trust and adoption.
Women as leaders
Women lead businesses, teams, households, institutions and communities.
Brands need insight
Brands that understand women's lived realities build stronger relevance and trust.
Latest report
The annual brand-love report.
Rankings, category benchmarks and the drivers behind how women experience, choose and champion brands — with regional and global editions ahead.
Request the reportRankings preview
How categories earn brand love
Banking and finance
Trust and accessibility drive category love
Telecommunications
Everyday utility converts to emotional loyalty
FMCG and personal care
Relevance is earned in daily routines
Retail
Experience and value shape preference
Insurance and health
Confidence and clarity build consideration
Illustrative category preview. Brand-level rankings are published in the annual report and subject to release approval.
Methodology
How the study works
Understand how women experience, trust, choose and champion brands across categories.
Structured research among women consumers across regions, ages and income segments, combining quantitative and qualitative methods.
Brand-love scores combine trust, relevance, emotional connection and advocacy into a comparable index.
Findings describe measured perception at the time of study; category context and sample frames are reported alongside rankings.
Benchmarks, category deep-dives, brand clinics and strategy sessions convert results into brand decisions.
Partnership opportunities
Partner with the initiative
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Report partnership
Co-publish and distribute the annual findings.
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Event sponsorship
Back the unveiling forums and category conversations.
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Research collaboration
Commission category or custom women-market studies.
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Media partnership
Carry the findings to wider audiences.
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Brand clinics
Working sessions on a brand's women-market performance.
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Category insight sessions
Sector benchmarks and competitive readouts.
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