The challenge
Introduce a renewed public institution, clarify its mandate and build stakeholder awareness.
Case study
PPRA brand launch and stakeholder engagement
Introduce a renewed public institution, clarify its mandate and build stakeholder awareness.
- Client
- Public Procurement Regulatory Authority
- Sector
- Public sector
- Practice
- Strategic Communications & PR
- BSD unit
- Avid PR
- Published year
- 2020
BSD's role
BSD developed the PR objectives, staff and public engagement approach, launch communication and media pathways.
Strategic approach
The engagement connected audience and stakeholder context to a clear communication or capability response. Delivery focused on the published assignment rather than retrospective claims that cannot be substantiated.
Execution
BSD coordinated the relevant advisory, communication, creative or learning inputs and translated the agreed direction into practical materials and engagement activity.
Strategic value delivered
Stakeholder communication strengthened and a visible platform for the new identity established.
No unsupported quantitative performance result is claimed.
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Move with clarity
Bring BSD the next challenge.
A clear brief helps us connect the right practice, evidence and delivery team.